Eww, girls!

Hasbro is just now catching on to the idea that their top “girls’ show” is outdrawing just about everything else, and Equestria Girls notwithstanding, corporate is loath to drive the boys away.

Now suppose it had gone the other way, with massive numbers of girls watching, say, Transformers. Would they panic? Probably not. Then you look at Paul Dini’s Tower Prep experience, and you wonder:

I hate being Mr. Sour Grapes here, but I’ll just lay it on the line: that’s the thing that got us cancelled on Tower Prep, honest-to-God was, it’s like, “we need boys, but we need girls right there, right one step behind the boys” — this is the network talking — “one step behind the boys, not as smart as the boys, not as interesting as the boys, but right there.” And then we began writing stories that got into the two girls’ back stories, and they were really interesting. And suddenly we had families and girls watching, and girls really became a big part of our audience, in sort of like they picked up that Harry Potter type of serialized way, which is what The Batman and [indistinct]‘s really gonna kill. But, the Cartoon Network was saying, “Fuck, no, we want the boys’ action, it’s boys’ action, this goofy boy humor we’ve gotta get that in there. And we can’t —” and I’d say, but look at the numbers, we’ve got parents watching, with the families, and then when you break it down — “Yeah, but the — so many — we’ve got too many girls. We need more boys.”

Then again, Tower Prep wasn’t a cartoon. But with Cartoon Network (like the similarly hidebound DC Comics, owned by Time Warner) stuck in what can only be called a pre-pony mindset — well, they’ll just have to learn the hard way.

(Via this Stefan Gagne tweet.)

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