The has-beens of Hasbro

AdAge considers Hasbro vs. Mattel, and their time machine pops a spring or something:

The company is also putting more stock into girls’ brands, which saw a 29% jump in sales in the third quarter. After the success of TV show My Little Pony: Friendship is Magic, (which at one point had a substantial male following) Hasbro decided to extend the brand for older girls. That resulted in “Equestria Girls,” a show and doll line that leans into what Mr. [John] Frascotti [Hasbro chief marketing officer] calls “more advanced topics for girls.” “That’s what you do in a market that doesn’t have huge growth,” he said.

I’d like to know at what point that “substantial male following” bailed out. Alicorn drama, anyone?

2 Responses to The has-beens of Hasbro

  1. Scootareader says:

    Yeah, didn’t you hear? We all jumped ship when season 3 ended. Everything that’s happening now is a fabrication of your mind.

    R.I.P. brony fandom. AdAge said it died, so it died.

  2. DS says:

    If I could fabricate a story this good, I wouldn’t have to sweat over fanfic.

Leave a Reply

Your email address will not be published. Required fields are marked *